Should Apple get into the TV business?

Ryan Block on the long-rumored Apple TV:

It’s been probably five or six years since the first (highly unsubstantiated) rumors of Apple’s entry into the TV business began to sprout up, and even back then I was highly incredulous. I remain so, and here’s why.

His list is on point. The TV business is due for disruption. But disruption of the TV business does’t require a change to TV sets. The biggest change will be the business model, followed by the user interface. Neither of which requires Apple to build and sell a TV. Some smart, innovative, content deals and a set top box will do the trick just fine.