Virtual Pants

Shalini Ramachandran, reporting for the WSJ:

Verizon would like to offer broad distribution of a “significant number of channels,” including independent networks and smaller outlets. But each channel would be paid solely according to how many subscribers tuned in each month for a “unique view,” or a minimum of five minutes, Mr. Denson said. Viewership would be measured by Verizon’s set-top box data, not Nielsen ratings.

It is shocking that Verizon is pushing an idea that makes this much sense.