iPhone no longer cool among teens
Larissa Faw for Forbes:
They don’t want to same device as their mom, dentist, and coffee barista. They want the latest, greatest phone that speaks to their generation. Samsung’s Galaxy and Microsoft’s Surface have recently introduced new and never-before-seen devices, whereas the first iPhone came out in 2007 (though new models are released each year).
While it’s true that younger people gravitate towards new things that are different than the status quo, it’s hard to believe that the popularity of the iPhone will have an impact on its ‘coolness’. The iPod was released in 2001, rapidly became the most ubiquitous music player by far, and it’s still the coolest today. The iPhone has stiffer competition than the iPod ever did, but I wouldn’t expect a drastically different outcome. From the same article:
And while 67% of affluent teens still say they intend to purchase an iPhone as their next upgrade, reports Piper Jaffray, Samsung pulls in second with a strong 22%.
So, three times as many teens intend to purchase an iPhone over a Samsung phone. That’s pretty darn good by any standard.
