The technology and mainstream media play a key role in helping consumers to discover new technologies. Although there is a certain amount of hype with the release of every new app or service (if there isn’t, the PR people aren’t doing their jobs), hype is dangerous for security tools.
I’ve often wondered how much vetting is performed by journalists who recommend security tools online. Doesn’t seem like much at all. The best advice is to research security tools yourself from multiple sources.