It’s all in the details
It is fascinating to compare the attention to detail given to products by different companies. To me, it is shocking that that products even get to market with such clear defects. Here are two examples of the attention to detail given to product packaging by Apple and Google/Asus.
In one example illustrating Apple’s exhaustive attention to detail, Lashinsky relays how Apple’s packaging room at one point was filled with hundreds, yes hundreds, of iPod box prototypes so that Apple could determine which box lent itself towards evoking the emotional response Apple was looking for upon opening up a product for the first time.
For many, the most satisfying part of trying a brand new gadget is unboxing it. The Nexus 7 is no exception: the sturdy box and high-grade tape definitely make it playful - perhaps too challenging!