Microsoft plans to sell 'a few million' Surface PCs in the coming year
Since Microsoft unveiled its first Microsoft-branded PCs, the Microsoft Surfaces in late June, I’ve been wondering how ambitious the company’s scale-up plans were. On July 9 at the Worldwide Partner Conference opening keynote, I got an answer. CEO Steve Ballmer told attendees Microsoft’s goal is to sell “a few million Surface PCs” in the coming year.
That’s not ambitious at all. A few million Surfaces sold in the first year would be terrible. Apple recently sold a few million iPads in one weekend.